Communicating Circularity will draw on proven strategies for communicating the necessity and benefits of circularity within and across sectors, businesses and to the broader public. This session is geared towards those looking to build their skills as circularity champions!
Organizers: Environment and Climate Change Canada and the Finnish Innovation Fund Sitra, in collaboration with Circular Economy Leadership Canada and the Ellen MacArthur Foundation.
Scene Setting
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Alice Irene Whittaker
Writer and Environmental Communications Leader, Smart Prosperity Institute and The Natural Step Canada
“Ask An Expert” Interviews
Interview #1: Lessons from a Decade of Communicating Circularity
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Ross Findon
Media and Messaging Lead, Ellen MacArthur Foundation
Interview #2: Communicating Circularity to Different Types of People
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Rosemary Cooper
Project Director, Share Reuse Repair Initiative
Interview #3: Communicating Circularity to Customers
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Megan Arnaud
Renew Retail Leader, Eileen Fisher, INC
Interview #4: Communicating Circularity to New Audiences Using New Media
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Marina Testino
Founder and Creative Director, Point Off View Inc.
Summary and Wrap-Up
Master of Ceremonies:
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Kathryn Gretsinger
Journalist & Associate Professor, UBC School of Journalism, Writing & Media