As the Behaviour Change Manager at WRAP my focus is the design, delivery and evaluation of citizen behaviour change strategies, delivering interventions and campaigns directly to citizens and through supporting partners. I lead on citizen engagement for The UK Plastics Pact , I am the Chair for the reuse and refill working group and led the Team to set up the Clear on Plastics campaign clearonplastics.com/. My role at WRAP has also included providing behaviour change expertise and support to partners delivering re-use in general (for clothing, furniture and electricals). I have over 20 years’ experience in developing and delivering programmes in the sustainable resources sector this has included managing, for a number of years, the UK’s national recycling campaign Recycle Now. www.recyclenow.com/
Rachel Gray
Behaviour Change Manager, WRAP