CEO and co-founder, Infinited Fiber Company Petri Alava is a passionate business developer and strategist with more than 15 years of CEO experience in both the B2B and B2C environments. He has held board positions in several companies from well-established corporations to innovative startups. Petri is an expert in waste management who was pioneering circular initiatives before the concept was widely understood. He founded Infinited Fiber Company together with research professor Ali Harlin in 2016 to commercialize a breakthrough technology that enables cellulose-rich waste streams – including discarded textiles, used cardboard, and even wheat and rice straw – to be regenerated into premium-quality textile fibers with the natural look and feel of cotton. Prior to this, Petri was the CEO of the leading European horticulture group Kekkilä. Learn more about Infinited Fiber Company and its Infinna™ fiber at https://infinitedfiber.com/
Petri Alava
CEO and Co-founder, Infinited Fiber Company