Lindsey is passionate about business that supports people’s well being and regenerates nature. Working at the intersection of the climate emergency and the circular economy, Lindsey is a strategist who creates insight into target audience’s needs and motivations and illuminates barriers to circular choices. Lindsey’s biggest strength is making these opportunities for circular innovation accessible and actionable today. Previously, Lindsey was Vice President of Consumer Insights, leading teams to deliver insight to guide global tech innovation. Lindsey leans into her strengths to be circular at home and as a parent. Choosing ‘bike first’, plant based meals, buying from farmers that grow regeneratively, avoiding buying new by borrowing or buying second-hand first are all things she is good at. She’s terrible at repair and is grateful for how good her husband is at fixing and teaching their sons the skills they need to extend the life of household goods.